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about us

Naohisa Nakata
President of Japan Taste Marketing Inc

https://jtmlausa.com/

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  • Representative of Gindaco USA

  • Representative of Tenka Tori USA

  • Chairman of JFCA (Japan Food Culture Association), a US-based non-profit organization since 2021

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Main Career Experience:

  • Engaged in promotion and market development of Japanese products as Chairman of JFCA and representative of an event marketing company.

  • Established the first export support platform in the US for Japanese products with platform council members through JFCA activities.

  • Responsible for marketing Iwate’s seafood brand "Nanbu Bijin" to the West Coast and Hawaii.

  • Developed distribution routes in the US for Fukushima's sake brewery "Hanaizumi," with a focus on post-nuclear disaster Tohoku reconstruction.

  • Marketing manager for Orion Beer (2016–2019).

  • Currently in charge of Suntory Premium Malts for the West Coast of the US, including LA, SF, SD areas, and Hawaii (since 2019).

  • Sales and market expansion of Japanese-style cup ramen "Isokado" in the LA area (2019–2021).

  • National Tax Agency Sake Business Meeting (2021).

  • Producer of OC Japan Fair (2009–2019).

  • Ministry of Agriculture, Forestry and Fisheries Taste of Japan Project (since 2014).

  • Japanese Food Expo (hosted by JFCA) (since 2015).

  • Organizer of B2B events Ramen Expo/Izakaya Expo USA (since 2017).

  • US market expansion campaign for Puli (hosted by JETRO), including online seminars (2020–2021).

  • PR for Japanese rice (hosted by JETRO), including online seminars (2020–2021).

  • Marketing for Japan Food Support Store (2021).

  • As an event marketing company, JPP (Japanese Products Produce Inc), we attract exhibitors mainly from the food and beverage industry from Japan to various events organized by organizations we collaborate with in the US. During events, we also conduct marketing. We have marketed Japanese foods such as Gindaco, Tenka Tori (Oita), Josui Ramen (Nagoya), and Yakiniku Gyu-Kaku, and have increased customer satisfaction by continuing to use Japanese ingredients after entering the market. We also have examples of matcha promotions in Shizuoka Prefecture and are currently conducting research operations. Additionally, we publish the English-language magazine "Wattention" which introduces Japan.

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